Japanese snacks are famous for their unique flavors and fun packaging, and they have gained huge popularity outside Japan, especially in the US and Europe. Here are the top 10 must-try Japanese snacks for 2025!

1. Pocky

What is it? Crunchy biscuit sticks coated with chocolate, strawberry, matcha, and many other flavors.

Why try? Easy to snack on, perfect for sharing, and loved by all ages.| Check on Rakuten Global Market　https://a.r10.to/h5JIdr

2. KitKat (Japan-Exclusive Flavors)

What is it? Classic chocolate-covered wafer bars with unique Japanese flavors like matcha green tea, sakura cherry blossom, and roasted tea.

Why try? Limited edition and seasonal flavors make it a fun collectible and tasty treat.

| Check on Rakuten Global Market　https://a.r10.to/hPj5w6

3. Hi-Chew

What is it? Chewy fruit candies available in mango, green apple, grape, and more.

Why try? Delicious fruity taste with a unique chewy texture loved by kids and adults alike.

| Check on Rakuten Global Market　https://a.r10.to/hgInlx

4. Kappa Ebisen

What is it? Crunchy shrimp-flavored rice crackers.

Why try? Light, savory snack with a distinct seafood flavor.

| Check on Rakuten Global Market　https://a.r10.to/hPAg3u

5. Kinoko no Yama & Takenoko no Sato

What is it? Chocolate-covered mushroom-shaped and bamboo shoot-shaped biscuits.

Why try? Fun shapes and delicious chocolate combine for a unique snacking experience.

| Check on Rakuten Global Market　https://a.r10.to/h5Qv6h　　　　　　　　　　　　　　　　　　　　https://a.r10.to/hgWknW

6. Tokyo Banana

What is it? Soft sponge cakes filled with creamy banana custard, a famous Tokyo souvenir.

Why try? Delicate sweetness and perfect texture make it a beloved gift.

| Check on Rakuten Global Market　https://a.r10.to/hRK3X4

7. Matcha-flavored Snacks

What is it? Snacks infused with Japanese green tea flavor, including cookies, chocolates, and candies.

Why try? Healthy and aromatic taste appeals to health-conscious snackers.

| Check on Rakuten Global Market　https://a.r10.to/h81FuI

8. Jagariko

What is it? Crispy potato sticks available in a variety of flavors.

Why try? Convenient snack loved by kids and adults.

| Check on Rakuten Global Market　https://a.r10.to/h5MfD2

9. Kaki no Tane

What is it? Spicy rice crackers mixed with peanuts, a great snack with beer or tea.

Why try? Perfect for savory snack lovers looking for something different.

| Check on Rakuten Global Market　https://a.r10.to/hReVry

10. Black Thunder

What is it? Crunchy chocolate bar with cookie bits.

Why try? Affordable, filling, and wildly popular among young people.| Check on Rakuten Global Market　https://a.r10.to/h5Ew7x

Japanese snacks offer a unique taste experience that’s loved worldwide. These top 10 picks are easy to buy online through global marketplaces, so why not try them today and share the deliciousness with your friends?